Data-Driven Creativity in Marketing
At first glance, “data-driven creativity” might sound simple: blend data with creativity, apply analytical methods, and voilà — innovative work emerges.
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SPCSHP is officially joining the next generation creative, technology and media company unlocking global scale for its crew and clients.
This week’s edition of Agency Advice asks industry chiefs the literal million-dollar question: what’s their secret to winning a pitch? And in the arms race to impress a potential client, how much is too much?
We Built This Brand
Shooting for Stars & Solving Problems with Lizz Behler
Nothing inspires imagination quite like a spaceship. On this episode of We Built This Brand, Chris talks with Lizz Behler, the Senior Vice President of Brand and Offerings at SPCSHP.
SPCSHP announces a new round of promotions, elevating eleven team members to elevated titles
Advertising Week
Data-Driven Creativity in Marketing
Blend data with creativity, apply analytical methods, and voilà — innovative work emerges.
AI remains a focus, but there are a host of other ways advertising will come to life this year
3 insights that distinguish Gen Alpha from preceding generations
AI, personalization, bolder creativity and a renewed focus on DEI are among the trends ad leaders expect (or hope) will come into play in 2025
Independent creative agency SPCSHP has launched its first-ever Impact and Creator offerings.
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