U.S. Open | Chase
Creating fomo-inducing experiences
Overview
New ways to stand out
At the US Open, sponsoring brands often blend into a sea of sameness. In 2023, Chase aimed to break through the noise by encouraging customers to sign up for the Chase Pass and enjoy an elevated fan experience. They needed a fresh and flexible visual language to unify all touchpoints including booths, kiosks, the Chase Lounge, Terrace, and mobile charging stations.
Opportunity
Chase aimed to break through the crowded US Open sponsorship space by creating a fresh visual language that elevates the entire fan experience.
Solution
Ace the Open with Chase
A rally that brings fans to victory by unlocking more of what the Open offers and standing out in a crowded space. SPCSHP expanded the new visual identity into a full visual language and playful tone that amplifies Chase Pass benefits. We partnered with media to align creative with business goals, delivering channel-first content, templated designs for broad use, and strong production oversight including site visits.
Reinforcing Benefits
Before the Open, fans needed to learn how to unlock the best experience with the Chase Pass





On Site
The goal on-site was to outdo the previous year, with a cohesive and
fomo-inducing experience
A Collaborative partnership
Drawing on SPCSHP’s expertise in conceptualization and CAA's deep understanding of immersive experiences, we worked in collaboration to meticulously curate every aspect of the Chase Lounge and Terrace to evoke a sense of playful sophistication.

Within the Chase Lounge, friendly reminders were shared with Chase customers to sign up for the Chase Pass.

Custom embroidered hats were created on site and given to everyone who visited the Chase Lounge.

Free give-aways for Chase customers were provided at the Chase Lounge and Chase Terrance.

Driving participation
The goal on-site was to undo the previous year, with a premium, elevated look and feel that gets people excited about level of detail, care and excellence that Chase brings to the US Open experience.
Along with Chase Pass benefits, Chase offered mobile charging devices and free-giveaways to all US Open attendees. These additional benefits were communicated during matches on the digital boards and clearly labeled across signage and kiosks throughout the venue.



Mobile Charging Station
Fans don’t want to miss a minute of the action, so Chase offered all US Open attendees complimentary mobile charging devices, to stay powered up and make sure they were making the most of the Open.


This was Chase's most successful Open ever, with 71% of attendees engaging with Chase in some way
J.P. MORGAN & CHASE
Along with Chase, J.P. Morgan has had a long history of proudly sponsoring the US Open. Throughout their years of engagement, they have been a supporter of equal prize money for both women and men at the Open. Our ambition was to continue and amplify the ongoing support JPM and Chase bring to USO.

