Fast Twitch
Dominating the energy aisle with a social first appraoch
We suspended the laws of physics to establish the world of Fast Twitch energy.
One sip of Fast Twitch has athletes moving at hyperspeed while everything around them moves in slow motion, turning practices and pick up games into wild displays of explosive athleticism.
The campaign, launched during the NFL preseason, features 49ers Tight-End George Kittle (and a surprise appearance from his wife Claire).
The first wave of the campaign launched in February 2024 with NBA superstar Karl-Anthony Towns, and influencer Carson Roney.
Energizing our content
George Kittle is a player known for his unique personality and humor both on and off the field. So we created social content that shows how Fast Twitch energy enhances his natural charisma.