Paze
Built for how you shop
Overview
Transforming digital friction into brand connection
We helped Early Warning Services introduce Paze, a checkout solution, by transforming a dreaded process into a delightful one. Through strategic visual storytelling, custom typography, and an adaptive brand ecosystem, we redefined checkout as a satisfying conclusion to the shopping journey, making the complex simple and the transactional human.
Opportunity
Using the visual vernacular of e-commerce to clearly demonstrate online checkout
The Paze logo (designed by Lippincott) is brought to life through the angular “z”. Bringing forth notions of approachability, action and ease of use.
In collaboration with Lippincott and Linotype a custom typeface was created featuring a unique lowercase “z”. Letterforms and their terminals were designed with a 45-degree angle, mirroring the “z” within the Paze logo.
The Paze logo (designed by Lippincott) is brought to life through the angular “z”. Bringing forth notions of approachability, action and ease of use.
The Paze logo (designed by Lippincott) is brought to life through the angular “z”. Bringing forth notions of approachability, action and ease of use.
A simplified experience
Streamlining UI examples through a marketing lens helped to highlight key moments within the checkout experience. This ensured that unique selling points and reasons to believe were communicated with a sense of ease, simplicity and clarity.
Visualizing relatable stories through photography
We featured online shoppers in environments that showcase their needs, interests and passions with a dynamic and modern look. In our storytelling, situational environments often catalyze a Paze checkout moment.
Lifestyle
Worlds were built that online shoppers can authentically see themselves in, all-the-while remaining open to imagination and possibilities.
Objects of desire
Hands with devices and holding objects of desire introduce a more human touch to Paze UI demonstrations and online purchase examples.
Tabletops
Stylized tabletop photography helped to tell stories around specific types of merchant opportunities and online shopping activities.
Over-the-shoulder
Whimsical and real-life, situational shopping provided context for how Paze is used for relaxed, stress free, online checkout.
An adaptive system
Visual thematics of credit card shapes paired with common components found within e-commerce UI and digital checkout experiences were utilized to create an own-able and adaptive system of layouts.
A culturally-led 360˚ campaign brand launch
We designed a communication system that online shoppers can authentically see themselves in, all-the-while remaining open to imagination and possibilities. Using the visual vernacular of on-line, e-commerce interfaces helped to highlight key moments within the checkout experience. This ensured that unique selling points and were communicated with a sense of ease, simplicity and clarity.
GLOBAL MARKETING & PRODUCT EXECUTIVE, PAZE