Starbucks | Uber Eats
Today deserves delivery
overview
Your order is on the way
As routines shifted and coffee runs paused, we helped Starbucks stay part of people’s daily rhythm. In partnership with Uber Eats, we brought the café experience to customers wherever they were. Whether it was a midday pick-me-up or a cozy morning ritual, we reminded people that the power of a coffee break could still be theirs just a tap away.
Opportunity
A smart delivery partnership with Uber Eats meant a safe way to bring that coffee break to you, and with it, a well deserved me-moment that can brighten any day.
Solution
That delivery feeling
Our campaign brought to life that rush of excitement you feel when the doorbell rings and you know your order is waiting right outside your door. Playful content showed all the ways Starbucks fits into your life at home, whether that’s ordering a treat for a special occasion or just trying to make a normal day into something special.
Execution
Starting with film and social, we launched a full digital campaign, including all owned channels – from the Starbucks homepage to their mobile app.
We reminded coffee lovers that whether it’s a big day or any other day, a delivery from Starbucks can transform it. Right from their home.
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Promotional in-app ad, linking to Uber Eats
Email offer with link to order on Uber Eats
Results
Delivering real results
The campaign drove meaningful growth for both Starbucks and Uber Eats. By tapping into real consumer behavior and a timely insight, we helped customers rediscover the joy of their favorite coffee rituals. From increased new users to stronger retention, the partnership proved that delivery could deliver more than just coffee—it could deliver connection and comfort.