Starbucks | Uber Eats

Today deserves delivery

Problem / Solution

In a world where you can’t walk around the block for a coffee break, we needed to find a new way to help Starbucks fit into your life. After all, the world keeps spinning, and coffee keeps it turning on time.


A smart delivery partnership with Uber Eats meant a safe way to bring that coffee break to you, and with it a well deserved me-moment that can brighten any day.

Embedded vimeo. This only shows up on the production site.
Embedded vimeo. This only shows up on the production site.
Embedded vimeo. This only shows up on the production site.

Approach

That delivery feeling

Our campaign brought to life that rush of excitement you feel when the doorbell rings and you know your order is waiting right outside your door.


Playful content showed all the ways Starbucks fits into your life at home. Whether that’s ordering a treat for a special occasion, or just trying to make a normal day into something special.

A man sitting on a blanket holding a cup of coffee
A woman sitting on the floor writing on a piece of paper
A woman and two girls sitting on a bed with a box of food
A coffee bag sitting on top of a table

Bringing the message home

Starting with film and social, we launched a full digital campaign, including all owned channels – from the Starbucks homepage to their mobile app.


We reminded coffee lovers that whether it’s a big day or any other day, a delivery from Starbucks can transform it. Right from their home.

A cell phone displaying the order page of a food delivery app

Promotional in-app ad, linking to Uber Eats

The starbucks app on a smartphone

Email offer with link to order on Uber Eats

Results from 30 day campaign:

+20% average new eaters

+10% average sales

+60% average 28 day retention